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Consequently, they developed a full line of markers distinguished by price and performance, giving nearly every potential paintball customer a model he or she could afford. Further, the products marketed under the Brass Eagle name represented a host of accessories, including face masks, protective eyewear, and other items. Equally as important as fleshing out their product line, the officials in charge radically altered their distribution methods by concentrating on mass merchandisers, such as Kmart and Wal-Mart, and major sporting goods retailers.

Implementing the changes that created a foundation capable of supporting broadly based growth did not occur overnight. The Daisy-Brass Eagle partnership gradually made the necessary changes, and as their efforts matured, so did the market for paintball equipment. By the mids, great strides had been achieved, prompting Daisy management to up its ante in what for years had been a sidelight business.

In October , Daisy purchased the Brass Eagle name, trademarks, patents, and other assets, including tools, dies, jigs, and molds, from Brass Eagle.

The Brass Eagle purchase occurred exactly a century after the board of directors of Plymouth Iron ratified the transformation into Daisy Manufacturing. The precedence took on fuller meaning less than two years later when Daisy Manufacturing management demonstrated its willingness to completely alter its business direction.

More fundamental changes followed a month later when the company initiated a sweeping corporate reorganization. In November , the company transferred all its non-paintball related assets, operations, and liabilities to a newly created subsidiary, Daisy Manufacturing Company, which was spun off as a separate, private company.

Concurrently, Brass Eagle converted to public ownership. By the time Brass Eagle completed its IPO, the company's commitment to paintball had realized encouraging results. To achieve substantial revenue growth, Brass Eagle further developed its self-assumed role as the ambassador of paintball, championing its growth by escorting it into the mainstream market and increasing the number of playing facilities.

Historically, paintball had been played in secluded, rural areas, yet another characteristic of the sport that Brass Eagle officials realized they needed to alter to promote widespread growth. Accordingly, in the months following the IPO, the company began promoting a modular paintball field concept suitable for play in relatively small, self-contained areas.

Before the end of the decade, the company began marketing a version of the concept called Pursuit Park, which was designed to be incorporated into existing family amusement centers, including miniature golf courses, baseball batting cages, and go-cart tracks. The facility, which was expected to open in September , was designed as a combination sports and entertainment complex, featuring several paintball fields, skateboarding ramps, climbing walls, mountain biking trails, a BMX track, and an inline skating rink.

As Brass Eagle's influence over the development of paintball widened, its leadership role translated into ever increasing financial figures and national recognition. The financial gains did not go unnoticed, as the business press paid tribute to a company regarded as the worldwide leader in the manufacturing and distribution of makers, paintballs, and numerous accessories. In , Business Week magazine heralded Brass Eagle as one of its 'Hot Growth' companies, selecting the company as 39th in a list of fast-growth companies.

Industry Week also praised Brass Eagle, naming it as one of the top 25 small manufacturers in the country for its ability to effectively coordinate growth, innovation, and profits. By the end of the s, Brass Eagle management had forged a powerful manufacturing, distributing, and marketing force. The commercials, featuring a recurring character named Francis, were expected to reach a target audience of 30 million viewers during their first month on the air. Another series of commercials was slated for broadcast in When such material is used, the origins and copyright ownership is noted when possible.

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