Think about what 4th of July topic would suit your brand best. Do you want to share information on the American-made products you carry and the people who make them? The glorious fireworks and how they became part of our tradition?
The fabulous cookouts, picnics, and barbeques? Or do you want to share red, white, and blue recipes? Once you have a plan for your email, the rest is easy. Here are some great ideas to help get those creative juices flowing for your 4th of July email campaigns. While some of us will be focused on preparing every red, white, and blue recipe we can find, others will be intent on procuring the best backyard fireworks known to humankind.
If you have a referral program or have thought about starting one, now is a great time to give it a boost. TIP: Add an extra bit of fun by challenging your customers to answer a historical question related to the 4th to receive the promotion. The 4th of July comes around only once a year.
So, take a cue from these examples and have some fun with your subject lines. Without a good email design, your 4th of July content will fall flat. Take a look at these premade designs within Constant Contact to get you started. And remember, every email template is fully customizable, but predesigned templates have specially designed backgrounds, bars, and images that you may not be able to find elsewhere.
Photo albums. Planners and trackers. Profit and loss. Resumes and cover letters. Social media. Download with Microsoft Bring your ideas to life with Microsoft Subscribe today. If you made your purchase, refresh to get started. Transaction must be complete to see changes. Share Facebook LinkedIn Email. Explore premium templates Bring your ideas to life with more customizable templates and new creative options when you subscribe to Microsoft Personalizable bookmarks.
A: Both — it depends upon the objective for the email and the audience. We develop Master Templates which are very visual and have made allowances for innovation within the relevant modules within the template — yet are easy to create an email from. I think the content of the email is what shines most often. A: I believe in the middle ground, as planning months in advance is a luxury thats not always an option for SME marketing.
A: I believe there is a need for balancing both. A: Impersonal. Most brands use templates, but as formulated approach to message design and that is where they stop. Customization is key.
Yes, templates can help keep a consistent tone in your emails when you use templates, but I feel that most marketers use that as an excuse to not go beyond making a connection using the data they already have on you to really personalize it more than just Hi. Emailing your list should feel like emailing a friend and the content behind it should reflect that. So sure, you can say that you are using email templates, but lets use the type of templates that help formulate the look and branding, but make sure the content itself is personalized for the user and based on past interactions whether it be purchases or their visit to your website.
All of these will at some point need to be used in the lifecycle of a normal client who is buying something for you or engaging. These emails help raise conversions and convince existing customers to purchase again and should be set up as soon as possible.
A: It really depends on several factors. Things such as if this is B2C vs. B2B usually has a longer sales cycle where in B2C the buyer already has done a great deal of research on their own or possibly visited a store to see the product before going online to find a lower price. The subject line, to understand again what the purpose of the message is and again where it calls in the priority OR if I will continue to read it into the content.
And then last, but not least, the first paragraph to see what sort of tone they sender is sending to me. If there might be an action that I need to further read down into the message for or hold this message for something else more important.
A: Re-usable pieces that can help you get your campaign up and running within a couple of hours. A: It mostly depends on the industry, but one can never skip these three: welcome email, post-purchase thank you message, and a customer survey. A: Use templates whenever possible but if you want to make one particular campaign stand out — then put your creative hat on.
Only the most-creative ones have the chance to become viral. A: Email subject line, header, and the hero image — these either make or break my email experience. A: Simple, easy, consistent and tested for render across email clients.
Restrictive, repetitive and can reduce creative execution. A: If you want to work with separate templates then base this on your current most common or successful sends.
Welcome, solus, newsletter, and simple postcard short image and text that can be used for most ad-hock needs A more flexible approach would be to build a single modular template that has your most used content layout options in rows of content blocks that can be removed and moved as needed.
A: Welcome email, new blog post, feedback email from CEO, and we miss you email to bring back churned customers. A: I think the less fancy the better.
Sometimes too many images looks too corporate and customers want to know that they are talking to a human being. I like to use the blueprint and house analogy.
An email template is a blueprint, while your email itself is the house. For me, I focus on B2B marketing technology , so I recommend the following types of templates: newsletters, webinar invites, event invites, asset downloads, product updates. A: I believe in sending both.
Of course, every company is going to vary. A: Welcome Email, Seasonal Marketing Emails, Triggered Emails such as post purchase and abandoned cart emails plus administrative emails such as lost password, new account set up and billing related emails, Newsletters. A: Mobile responsive code that allows email marketers to quickly and easily add content, images, links, link sourcing and allows them to move these pieces around in any order. A: A newsletter template, a simply designed email with one image, text and one call to action, and a skeleton responsive template that I can quickly add the content, images, and links I need to.
A: We believe in sending both types of emails, innovative and plain text. The planning for our end of year email campaign begins in August and will include our most innovative emails including ones where we use GIFs. I also feel it is important to send plain text emails interspersed with HTML emails. Our newsletters rely hevily on HTML.
When we send thank you emails and simple emails with one call to action, we use plain text. I believe it feels more pesonal, like an email you would receive from a friend. A: Does it feel, look and sound personal, has thought gone into if I would be interested in this email? Is it too busy? If there are too many images, lots of color and tons of links I usually skip over it. Who has the time? Lastly, as a email marketer, I notice if there is anything innovative or usual about the email, something that catches my attention.
I like a litle whimsy so a well-timed GIF, animation, or quiz is welcome. A: While there is a time and a place for plain-looking email we prefer to plan creative emails that will engage subscribes. A: A tool for technical or non-technical users to delight and inform their subscribers in an easy-to-use way. A: There is a land of happy medium between over-planning and over-simplifying emails that I feel the clients I work with, DMOs, have been able to capture.
Together, we work on newsletters based on the type and then plan from there. For example, the big, monthly emails that go out to their entire subscriber base will sometimes be planned months in advance — knowing there are portions that must be added in right before sending to capture events happening around the email send.
They have a far smaller planning period due to the weekly nature. A: Always striving for innovative emails but still realistic about our actual turn-around time. Understanding what goes behind the scene of email template production can help you create an email template that brings results. Want to share your experiences with email templates? Help us by answering some questions here and stand a chance to get featured. The form is based on a table, two images and is coloured after I have pasted and centred the form in Outlook.
It seems to work OK in Outlook and copies to gmail and hotmail BUT instead of a centred form with colour only within the form, the whole page comes up coloured and I no longer get a smallish receipt form. Hey Henry, Please get in touch with hello Uplers. We would love to resolve your concern. What is an email template? Will the mobile layout be separate? Email content copy Discussed later Hyperlinks to the landing page Is there any interactivity involved?
If yes, which interactivity? Exploring The Nitty Gritty Now that you know the prerequisites, it is time to move forward to understand the email template from the design point of view. Any email design is based on 5 pillars. Email Layout : An email layout dictates the placement and hierarchy of different elements of your email. A good email layout will help a subscriber scan over the content and yet take away the gist of your email copy. There are two basic email layout styles: Single column layout where the email elements are stacked in a single column for minimal eye movement.
Image Source The two-column layout as the name suggests has the email elements separated into two different columns. Image Source Header and footer are also a part of the email layout, even though they will remain static across all different types of emails.
This is where typography as well as the formatting comes into picture. Different fonts trigger different emotions in our minds and so it is important to choose the correct font.
The background colors, CTA button color, colors on the hyperlinks as well as the images are the part of the brand guideline and define an email personality. Images and Visual media : A picture speaks a thousand words. By balancing text and visuals in your email , you encourage more interaction from your subscribers, since the email message is not lost behind a wall of words. This is especially important for the online retail and ecommerce industry where a visual of the product enhances the description.
CTA button : The point that measures how effective your email copy was, i. While the email copy may not be able to communicate your message completely, the CTA button redirects the subscriber to a relevant landing page and should never be missed while designing an email. Why implementing a visual hierarchy can help conversions? Even though this is a trend that has continued for years, Uplers predict that in addition to white space, email developers shall also dabble with negative space in email designs.
Meanwhile, brands such as Sugarfix and Under Armour have been doing well while using white space in their emails. Image Source Illustrations: Another favorite amongst most email designers, there had been a dip in the emails featuring illustrations.
An illustration in email gives the feel of a brand that has a fun tone to it without edging out business goals. Brands such as Email Uplers and Casper regularly send out emails featuring illustrations. Minimalism: Somewhat similar to emails making use of white space, minimalistic emails are those which convey the message using very few design elements as well as a compact email copy.
The following email by Output is a great illustration of a minimalist email Image Source Contrasting colors and Pastel colors: One of the most radical design trends is that of using pastel and soft backgrounds with harsh and contrasting elements; they go a long way towards sprucing up your email campaign template.
Take a look at these examples from Airbnb and hims to get a clearer idea. However, brands have made stock photos infamous amongst subscribers by using cheesy, non-authentic, outdated or irrelevant stock images. Not only does your email campaign template look made-up, but it also loses credibility. This means using the same design style, images, and tones in both emails and landing pages As you can see, J.
Associated Landing Page. Which are common mistakes to avoid in an email template?
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