To browse Academia. Log in with Facebook Log in with Google. Remember me on this computer. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Download Free PDF. Managt Sci Tech. A short summary of this paper. Download Download PDF. Translate PDF. In turn, green marketing becomes more important for some kinds of products, such as information and electronics products.
Because of more popular environmentalism in the world, the sales of green products have dramatically increased nowadays, and, therefore, more consumers are willing to pay higher price for green products. This paper aims to identify the activities which constitute green marketing and recent trends that have emerged in green marketing.
According to the American Marketing Association AMA , Green Marketing can be defined in three different ways: First, Green marketing is the marketing of products that are presumed to be environmentally safe Retailing Definition.
Second, Green Marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve its quality Social Marketing Definition. Third, Green Marketing is the efforts by organizations to produce, promote, package, and reclaim products in a manner that it is sensitive or responsive to ecological concerns Environmental Definition.
Reasons for companies to develop Green Marketing Green marketing is part of a successful marketing strategy that allows organisations, the opportunity for: a Differentiation - creating a solid point of difference between themselves and the competition - in much the same way you can for price, quality, cost or convenience.
Green marketing must satisfy two objectives, improved environmental quality and customer satisfaction. No comments:. Newer Post Older Post Home. Subscribe to: Post Comments Atom.
Eco-Libris: Plant a tree for every book you read! Founded in , Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.
To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide.
Where do you start? What do you write about? And how do you structure your content? Well, we've developed a process for developing and outlining your content, and then producing an e-book in just two weeks.
We believe that anyone can write a book Failsafe strategy to your family financial security. Inside this eBook, you will discover the topics about the secret to why we can spend, spend, spend — and never know where the money went, how to sit down with bank statements, checking accounts, stock portfolios and a list of assets to find We hear a lot about viral marketing these days, and especially viral videos. As a Digital Marketer , you need to add as many reading materials into your collection as possible.
You can go through that whenever you have some leisure time and upgrade your skill. Even if you go for an in-depth digital marketing course , you need books to read and learn as learning is a continuous process. There are plenty of free digital marketing PDF books to download from the Internet. Here is the list of some of the best free ebooks available online. I will keep on updating the list with time, as I keep on researching on good tutorials and books for our digital marketing readers and learners.
It is a Small Book with odd pages. The fonts and graphics have been used wisely to attract readers. Catchy and informative pictures are provided wherever necessary. Description: The name seems to be inspired by a famous Hollywood movie. But relax, the books has 50 chapters in it and hence the name.
The book has well written, informative articles regarding Digital Marketing. The book has collected different points of views from 50 different Digital Marketing experts. Description: It is a medium sized book for any moderate reader. It fairly focuses on different modules of Digital Marketing.
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